Your Path to a Successful Book Deal









The path to getting published is seldom obvious. It can be overwhelming to do all the things that are necessary, from clarifying your message to structuring and writing your book to building an audience to pursuing publication. A lot of books never make it to market because of these difficulties.
But it doesn't have to be this way!
Whether your book is a memoir, novel, business book, self-help book, spiritual message, children's book, or another type of book, you CAN get published, and Book Proposal Academy will show you how.

Is Getting a Book Published Worth it?

Make no mistake. Getting a book published is life-changing!
Your book will:
  • have a lasting impact on readers
  • give you instant authority in your field
  • provide an additional source of income
  • grow your business
  • increase your number of speaking gigs
  • be a legacy builder that your children and grandchildren will cherish for generations
  • be the fulfilment of a lifelong dream!
These are just some of the amazing benefits of getting your book published.

Why a Book Proposal?

The best way to start any book project is with a book proposal. And if you're pursuing a traditional book contract, the whole process starts with a book proposal. If you're self-publishing, there's no better way to develop your idea, build your book's structure, and plan your marketing than with a book proposal.  


What Is Book Proposal Academy?

Book Proposal Academy is a coaching program and online course that shows you step-by-step how to craft a contract-worthy book proposal.
We help you attract an agent or book publisher in five months without having to navigate the cryptic book publishing world on your own and avoid all the mistakes every first-time author makes.

Specifically, Chad personally helps you create an irresistible book proposal and build the foundation of an author platform that will impress industry decision makers.
This program gives you your best shot at landing a book deal. And even if you don't land a book deal, you'll be miles ahead with a riveting book concept, compelling structure, and winning marketing strategy.
Yes! Let's do this. I'm ready!


Book Proposal Academy is structured around nine modules. After an introduction module you'll build your proposal step-by-step with five modules that cover the key elements of a book proposal: Brief Description, Table of Contents and Chapter-by-Chapter Synopsis, Bio, Marketing Section, and Writing Sample. Modules 7 and 8 are for fiction and children's book writers. Module 9 will show you how to pitch your book to literary agents and publishers.

1. Introduction

You'll learn about the publishing business, how book contracts work, the role of agents, how to decide between self-publishing and traditional publishing, and how to develop a great book concept.


2. Brief Description

Here you'll learn how to cast a vision for your book. This module helps you craft a description of your book that captures the interest of both publishers and readers.

 3. Table of Contents and Chapter-by-Chapter Synopsis 

Writers are experience architects. In this section you'll learn how to structure your book to give your readers an engaging experience that will keep them flipping from page to page.

4. Bio

This module helps you craft a bio that establishes your credibility and presents you as an authority. When publishers and readers review your bio, they'll be eager to hear more from you.

5. Marketing Section

This module helps you develop a marketing plan no matter how big your following is. And it helps you present your plan in a way that will get publisher attention.


6. Writing Sample 

This robust module containing ten training videos teaches you how to write winsome prose that engages readers and publishing committees. You'll learn how to keep them reading from the first page to the last.

7. For Fiction Writers

This module contains three interviews designed to maximize novelists' chances of landing a traditional book deal. The interviews are with successful novelist Lynette Eason on her journey to publication, literary agent Steve Laube on what he looks for when novelists pitch their books to him, and acquisitions editor Kelsey Bowen on how she evaluates fiction book proposals! Hear it all from the insiders!

8. For Children's Picture Book Writers

Want to write and get your children's picture book published? This module containing an interview with former HarperCollins SVP Annette Bourland eliminates the guesswork!

9. Pitching Your Book to Agents and Publishers 

This module helps you identify good-fit agents and publishers as well as craft a compelling query letter. It also includes a guide to meeting with agents and editors and a training on how to write a "One Sheet" for writers conferences.

10. Interviews with Literary Agents 

This module includes interviews with active literary agents.

11. Interviews with Acquisitions Editors 

This module includes interviews with acquisitions editors as well as Chad's own reflections on the role of an acquisitions editor.
Join Book Proposal Academy Today!

Who Is the Creator of Book Proposal Academy?

Chad R. Allen is a writer, speaker, editor, and writing coach. A 20-year publishing professional, he has worked with such bestselling authors as Michael Hyatt, Dr. Caroline Leaf, Ernie Johnson Jr., Mark Batterson, and Phyllis Tickle. 
The author of Do Your Art: A Manifesto on Rejecting Apathy to Bring Your Best to the World, Chad has been published in such places as LifeHacker, The Accidental Creative,,, and The Good Men Project.
Chad holds a B.A. in English from the University of Nebraska-Lincoln and an M.A. in Theology from the University of Notre Dame. He and his wife, Alyssa, live with their two children in Grand Rapids, Michigan.

A Word from Chad:

“One of the great joys of my life is helping writers bring their books to life. I'm not exaggerating when I say this is sacred work for me. Not a day goes by that I don't feel both honored and grateful to help writers conceive and craft their messages.
"Book Proposal Academy is the distillation of twenty years of publishing experience. It is my best effort to give a hand to writers—to help them forge a concept, build their book's structure, grow their platform, and everything else that goes into a winning book proposal. I want to make what I've learned available so that writers can see their books go from idea to reality. That's what this is all about for me."

- Chad R. Allen


Bonus #1
21 Book Proposals That Secured Book Deals

Want to see the real deal? Get your hands on this treasure chest of successful book proposals. Chad went to authors whose proposals won book contracts and asked them if he could make their proposals available to BPA students. They said yes! And more are on the way!

Bonus #2
BPA Live Coaching Replays

These are replays of when Chad taught through the course materials live. Includes video replays, audio-only downloads, handouts, and chat transcripts.

Bonus #3
Audience Accelerator: Build Your Platform Fast

This course will help you get your first 1000 email subscribers fast! This is important because the top metric publishers use to size up your platform is your email list. With this course, you will have what you need to impress publishers.

Bonus #4 
Crush it with ConvertKit

Every author needs a platform. Starting and growing an email list is foundational. Not sure how to get started? This is an introductory course on how to use ConvertKit, an excellent email service provider.

Bonus #5
Book Proposal Academy Private FB Group

If you have ever felt like you're on your own when it comes to writing your book proposal, like you just need a group of people you can rely on for accountability and support and counsel, this is what you need.

Bonus #6
Over-the Shoulder-Book Proposal Review

Watch over Chad's shoulder as he helps a Book Proposal Academy member make her proposal the very best it can be. Then transfer what you learn to your own book proposal.

Bonus #7
Behind-the- Scenes with  Author Chuck Tate

In this interview, Chad asked Chuck about everything—how he wrote his proposal, secured an agent, landed a book contract, wrote his message, and promoted his successful book. Chuck's a regular guy whose passionate about his message. You'll love hearing about his journey and applying what he shares.

Bonus #8 
The Writing Secrets of 8 Bestselling Authors


We asked eight bestseller authors three questions—about their writing process, a little-known writing trick they use that others may not know about, and their top advice for first-time writers. Take what they say, put it into action, and you'll be doing exactly what bestselling authors are doing!

Bonus #9
How to Use Chat GPT to Write Your Book Proposal and How Not to Training

This mini-course, which Chad recorded with writing coaches and editors Ariel Curry and Liz Morrow, shares all the do's and don'ts for using AI to craft your book proposal.

Bonus #10
Three "Ask Me Anything" Calls

This is an opportunity to get LIVE one-on-one real-time advice in a group setting from Chad, a 25-year veteran of the publishing industry. 

Completely Risk Free

We believe Book Proposal Academy is the best course available on how to write a book proposal. If you are not fully satisfied for any reason, simply let us know within 30 days for a full refund of your purchase price.









One payment of $497

  • 30+ Instructional Videos 
  • 30+ Transcripts for All the Videos 
  • BONUS 1: 21 Book Proposal Reviews that Secured Book Deals
  • BONUS 2: Live Coaching Replays
    BONUS 3: Audience Accelerator
  • BONUS 4: Crush It with ConvertKit
    BONUS 5: Private Facebook Group
  • BONUS 6: Over the Shoulder Book Proposal Review
  • BONUS 7: Behind the Scenes with BPA Alumnus and Successful Author Chuck Tate
  • BONUS 8: The Writing Secrets of 8 Best Selling Authors
  • BONUS 9: How to Use ChatGPT to Write Your Book Proposal and How Not To
  • BONUS 10: Three "Ask Me Anything" Calls
Join Book Proposal Academy

Three monthly payments of $197

Need to spread it out? We've got you covered.
Join Book Proposal Academy

Got Questions?

Click Here to Get Started on Your Book Proposal Today!